Marketing Isn’t a Bad Word
Presenter
Workshop Description
“I hate marketing – I just want to make things!” Have you said this before? There is a lot of noise out there telling us how to “beat the algorithm” or that we have to dance and point to get our marketing noticed, or sometimes we struggle with just plain old FOMO – that maybe we should be doing all the marketing channels all the time.
But, have you ever stopped to try to understand why you need to do all of those tactics, who you are selling to, and how you can grow your business? Marketing isn’t a bad word! Instead of feeling overwhelmed by all the marketing we “should” be doing, let’s take a step back and get to the core of the “who” and the “why” for your business (strategy). Once you have this foundation, you can focus on the tactics and channels (the “how”) more efficiently and effectively.
I will have some worksheets available so attendees can work alongside during the session or can take it with them to help organize their thoughts after the workshop.
Session Time(s):
Level of Difficulty
Knowledge/Equipment Required
- This workshop is designed for business owners at any stage—whether you're just starting out or have an established business. While the content is most relevant to those already offering products or services, aspiring entrepreneurs will also gain valuable insights to support their launch. Attendees will collaborate in small groups, sharing ideas in a supportive, inclusive, and judgment-free environment. Come ready to learn, grow, and connect!
