Josephine Wong

Josephine Wong is a leader in the Creator Economy, specializing in Gen Z shopping behaviors, AI, and modern retail. As CRO at CommentSold and GM of Pop.Store, she has empowered over 4,000 retailers and creators, driving $4.8B+ in GMV through shoppable video. With a decade in retail transformation, she pioneered AI-driven live commerce globally. Her career includes roles at Permira, BCG, and co-founding the HEROdyssey Fellowship. A sought-after speaker, Josephine shares insights on retail innovation and the future of commerce. Through Pop.Store, she helps creators monetize seamlessly, merging video, digital products, and content subscriptions into one powerful platform.